Effective Date: April 17, 2025
Last Updated: April 17, 2025
1. Introduction
Welcome to PurpleAppleLoans (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.purpleappleloans.com] and when you use our financial consulting services. This policy is tailored to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
2. Information We Collect
We may collect the following types of information:
Personal Information:
- Name
- Email address
- Phone number
- Mailing address
- Company name
- Financial information (with consent, as needed for consulting purposes)
Automatically Collected Data:
- IP address
- Browser type and version
- Pages visited and time spent
- Device information
Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience and gather information about website usage. You can manage your cookie preferences through our cookie consent tool.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Provide and manage financial consulting services
- Respond to inquiries and offer customer support
- Improve our website and service offerings
- Comply with legal obligations
- Send marketing or promotional content (with your explicit consent, where required)
For GDPR purposes, the legal bases for processing your data include:
- Your consent (e.g., for marketing communications)
- Performance of a contract (e.g., providing financial consulting services)
- Compliance with legal obligations
- Our legitimate interests (e.g., improving our services, provided your rights are not overridden)
4. Sharing Your Information
We do not sell, rent, or trade your personal information. We may share data with:
- Trusted third-party service providers who help us operate our website or provide our services (under strict confidentiality agreements and, where required, data processing agreements compliant with GDPR)
- Legal authorities, if required to comply with applicable laws or regulations
For CCPA purposes, we do not “sell” personal information as defined under the CCPA. Any sharing with third parties is for operational purposes only, as described above.
5. Data Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments to ensure compliance with GDPR and CCPA requirements.
6. Your Privacy Rights
Depending on your location, you may have the following rights:
Under GDPR (for EU residents):
- Access the personal data we hold about you
- Request rectification of inaccurate data
- Request erasure of your data (“right to be forgotten”)
- Restrict processing of your data
- Data portability
- Object to processing based on legitimate interests
- Withdraw consent at any time (without affecting the lawfulness of prior processing)
Under CCPA (for California residents):
- Know the categories and specific pieces of personal information we collect, use, disclose, or share
- Request deletion of your personal information
- Opt out of the sale of your personal information (not applicable, as we do not sell data)
- Non-discrimination for exercising your CCPA rights
To exercise any of these rights, please contact us at privacy@purpleappleloans.com or (555) 123-4567. We will respond to requests within the timeframes required by law (30 days for GDPR, 45 days for CCPA, with possible extensions).
7. Data Retention
We retain personal information only as long as necessary for the purposes described in this policy, or as required by law. For GDPR compliance, we regularly review data retention periods to ensure data is not kept longer than needed. For CCPA, we will delete data upon request unless required for legal or operational purposes.
8. International Data Transfers
For EU residents, if your data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, to comply with GDPR. For all users, we ensure that any international data transfers comply with applicable data protection laws.
9. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.
10. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be posted on our website, and we will notify you of significant changes where required (e.g., via email for GDPR compliance).
11. Contact Us
If you have any questions or concerns about this Privacy Policy, or to exercise your privacy rights, contact us at:
PurpleAppleLoans
Email: chris@improvifi.com
Phone: 801.400.3832
Address: 1126 N Springer View Loop Midway UT 84049
For GDPR purposes, you may also contact the supervisory authority in your country of residence. For CCPA purposes, you may contact the California Attorney General if you have concerns.
